BLEND, COVER AND SMOOTHES: Our foundation is magic on your face, full coverage matte finish that is never looks cakey, lightweight, wearable and blendable. Vegan, Paraben and Sulfate Free.
FEATURES: Our velvety matte foundation is expertly formatted in 42 shades to fit all skin tones from deepest dark to fairest fair. It is waterproof and sweat-proof for that all day wear.
HOW TO USE: Apply product with a wet beauty sponge or synthetic makeup brush with a sweeping and buffing motion all over the face.
MAXIMIZE YOUR LOOK WITH: Pair it with I am Magic Concealer and I am Magic Loose Setting Powder.
WHO WE ARE: Founder, Chichi Eburu created a makeup line to celebrate the rebels, rulers, and queens of the African kingdoms who honored beauty through their innovative and soulful techniques, providing vibrant and highly pigmented colors.

Product Description

Long-Lasting Comfort

Full coverage without feeling heavy. Perfect for all-day wear.

Despite its full coverage, this foundation feels incredibly light and comfortable on your skin. It provides a seamless blend, allowing your natural beauty to shine through while ensuring you can wear it all day without feeling weighed down or heavy. Whether you're heading to work, attending a special event, or just going about your daily routine, this foundation offers long-lasting comfort and confidence, making it your go-to choice for any occasion.

The video showcases the product in use.The video guides you through product setup.The video compares multiple products.The video shows the product being unpacked.
Perfect for Beginners and Pros Alike

Perfect for both beginners and pros seeking a flawless finish.

Whether you’re a makeup newbie just starting to explore the world of beauty or a seasoned pro with years of experience, this foundation is designed to meet your needs. It works beautifully for all ages, offering a versatile option that adapts to different skin types and tones. Its blendable, buildable formula ensures that everyone can achieve a flawless finish, whether you prefer a natural look or full coverage.

The video showcases the product in use.The video guides you through product setup.The video compares multiple products.The video shows the product being unpacked.

BUILDABLE COVERGAE

Whether you prefer a natural look or need full coverage for a special occasion, this foundation allows you to layer and build to achieve the desired level of coverage from medium to full.

PERFECT FOR ANY OCCASION

From casual everyday wear to special events, this foundation ensures you look photo-ready for any occasion, giving you confidence in your makeup that lasts.

I Am Magic Collection

Customer Reviews	4.5 out of 5 stars 364	4.4 out of 5 stars 291	4.2 out of 5 stars 32	3.0 out of 5 stars 1	4.5 out of 5 stars 19
Price	—	—	—	$25.00$25.00	$14.40$14.40
For all skin tones	✔	✔	✔	✔	✔
Number of shades	42	24	33	13	20
Matte and velvety finish	✔	✔	✔	✔	✔
Lightweight	✔	✔	✔	✔	✔
All-day coverage	✔	✔	✔	✔	✔